Resume

Professional Experience

User Experience Designer & Design Lead

Federal Reserve Bank of Richmond • Richmond, VA • March 2013 - Present

FedCash Central (Cash inventory System) Web Application Redsign
  • Visual & interaction UI/UX design
  • Collaboration with UX Research: Card Sorts, Usability Testing, Contextual Interviews, Personas
  • Oversight & training of two other designers & front end developer
  • Global app & navigation design
  • Global application generated printed reports & print CSS design
  • Identifying opportunities for code reuse & global component creation
  • Iterative design with Axure wireframes/prototypes & user flows
  • Axure widget library
  • Information Architecture
  • CSS3, HTML, graphics, & Primefaces integration with local development environment
  • Supporting & collaborating with six agile/scrum web development teams, Product Owners, Business Experts & Architecture team
  • Translating use cases & business requirements into designs
  • Wrote design, accessibility & messaging guides
  • Creating & implementing a UX Review process for the UX design team

Visual Web Designer

CACI International Inc. • Richmond, VA • October 2012 - March 2013

Veterans Affairs Stakeholder's Enterprise Portal
  • Visual design & graphics
  • Accessibility - Section 508
  • Search Engine Optimization
  • Wrote style guide & code standards
  • Implementation: CSS3, HTML5
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User Experience Developer

Health Diagnostic Laboratory, Inc. • Richmond, VA • May 2012 - September 2012

External/Internal Websites & Web Applications
  • UI/UX Design
  • Contextual interviews
  • Global, screen & template design
  • Interfaced with client for business requirements
  • Worked with testers & developers to create a project plan
  • Reworked site taxonomy
  • Front end code & organization
  • Graphics creation & photo editing
  • Wrote code, SEO, & design standards
  • HTML email design & coding

Web Designer and Design Lead

Capital One • Richmond, VA • Jul 2010 - May 2012

Roles and Teams:
  • Sole Designer on Portal Migration: Migrated entire Capital One site onto the new portal platform & redesigned for the updated 960 layout & New House Style
  • Design Lead on Large Projects: Designed & built multiple projects on the PHP platform
  • Designer on PHP Enhancements: Designed & built marketing pages on the PHP platform
Duties:
  • Project design coordination
  • Interfaced with client for projects
  • Oversaw & trained jr. designers
  • CMS, HTML, PHP, XML, & CSS
  • UI/UX development
  • Banners & graphics
  • Implementation of SEO & Accessibility standards
  • Agile and Kanban process
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Web/Print Designer & Advertising Manager

Ad Ventures Advertising Agency • Midland, VA • Jan 2006 - Jul 2010

Accomplishments:
  • Creation/redesign and management of over a dozen websites
    • Ex: PrecastBuildings.com, CSS-Rental.com, SlenderWall.com SmithDelaware.com, Easiset.com, JJHooks.com, SMCPrecastBuildings.com, SmithMidland.com
  • Leads volume increased by 40% from 2005 to 2009 in addition to improved quality
  • Search Engine Optimization Redesigns Organic Traffic Increase:
    • JJHooks.com: 636%
    • CSS-Rental.com: 288%
    • PrecastBuildings.com: 253%
    • SlenderWall.com: 47%
    • EasiSet.com: 30%
    • SmithMidland.com: 27%
  • Search MarketingGoogle AdWords Conversion Rates:
    • JJHooks.com: 17.23%
    • PrecastBuildings.com: 15.07%
    • CSS-Rental.com: 14.66%
    • SlenderWall.com: 10.53%
Duties:
  • Web Design and Development
    • UI/UX design
    • Information Architecture
    • HTML, CSS, JavaScript, JQuery
    • Graphics & image editing
    • Web content & copy
    • SEO & Search Marketing
  • Advertising & Marketing
    • Campaign Planning, Implementation & Evaluation
    • Brand, Concept & Content Development
    • Copywriting
    • Contract Negotiation
    • Leads/Web Traffic Tracking & Analysis
    • Online Marketing Strategy
  • Graphic Design
    • Ads, brochures, catalogs, logos, events
    • Presentation design
  • Illustration
    • Product renderings/diagrams Photography
    • Manipulation & retouching

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Skills

UI/UX Design

  • Interaction Design
  • Axure RP Prototypes & Libraries
  • Information Architecture
  • Accessibility - Section 508
  • Usability Testing
  • Iterative Design

Web Development

  • CSS3 (tableless layouts)
  • HTML5
  • Responsive Design
  • CMS
  • Adobe Dreamweaver

Graphic Design

  • Adobe PhotoShop CS6
  • Adobe Illustrator CS6
  • Adobe InDesign CS6

SEO and SEM

  • Google Analytics
  • Google Webmasters
  • Google AdWords
  • Microsoft adCenter

Advertising & Marketing

  • Advertising Campaign
  • Planning, Implementation & Evaluation
  • Brand, Concept & Content Development
  • Copy Writing
  • Leads/Web Traffic Tracking & Analysis

Misc.

  • Digital Illustration
  • Traditional Illustration
  • Microsoft SharePoint
  • Microsoft Visio
  • Microsoft Office

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Education

Virginia Commonwealth University

Richmond, VA • 2000 - 2004

  • BFA in Communication Arts and Design
  • Magna cum laude
  • Member of the Honors Studio and Honors Society

The Illustration Academy

Richmond, VA • Summer 2004

  • Summer program taught by industry acclaimed illustrators

Certifications

Scrum Master Certified


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