“Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen. Instead, they know what will happen based on earlier experience.” - Jakob Nielsen
UX/UI Designer
Photoshop, Illustrator
A variety of landing pages were designed for A/B testing to improve conversion rates. The purpose of the pages was to funnel traffic from various marketing campaigns to different web properties.
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UX/UI Designer, Front End Developer, Information Architect, User/Market Researcher, Search Marketer
HTML5, CSS3, Dreamweaver, Photoshop, Illustrator, Google AdWords, Google Analytics, Visio
This was a redesign effort of a corporate medical website. The redesign's goals were to update to modern web standards and break it into different web properties, such as a patient's portal and physician's portal. I reviewed existing content, web traffic reports, and competitor sites to create a recommendation for the site's design, content, and online marketing strategy. Based on the web traffic reports, I created the site's user interface, visual design, information architecture, user flows, and wrote a basic testing plan.
I met with the various LOBs to go over the plans and gather content and develop designs. I worked with the development team to design a template system and overall code structure. I wrote the HTML and CSS during the initial implementation and ensured the front end code followed Section 508 accessibility standards and was cross browser tweaked for the relevant modern browsers. I also developed a SEO and SEM plan.
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UX/UI Designer, Front End Developer, Information Architect, User/Market Researcher
HTML5, CSS3, Dreamweaver, Photoshop, Illustrator, Visio
This was a new web property design and build. The site's goal was to provide a place for patients to view their test results and use tools for healthy living. I researched competitor sites and reviewed web traffic reports for similar content on an existing property. I created a recommendation for the site's UX/UI design and content, which went through an iterative process with the business. I also used my research to create the navigation's information architecture, user flows, and wrote a basic testing plan. I worked with the development team to design a template system and the overall code structure of the site.
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UX/UI Designer, Front End Developer
HTML5, CSS3, Dreamweaver, Photoshop, Illustrator
I worked with the development team to design the user interface and interaction for an internal web application during the build phase. I also wrote the CSS for the application.
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Sole Designer on Portal Migration team, Design Lead on Large Projects team, Web Designer on WWW Enhancements teams
HTML, CSS, CMS, PHP, XML, Dreamweaver, Photoshop, Flash, Deque Fireeyes
I worked on a variety of projects for this financial institution, including the migration of the entire marketing site onto the new portal platform. During the migration, many pages needed to be redesigned for the updated 960 layouts and New House Style. I also designed and built multiple large projects on the old PHP platform such as new product launches and marketing landing pages. It was my responsibility to ensure all content released followed accessibility, design guide, SEO standards, and were compatible in the supported browsers.
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UX/UI Designer, Developer, User/Market Researcher, Information Architect, Content and Brand Developer, Search Marketer, Copy Writer
HTML, CSS, Dreamweaver, Photoshop, Illustrator, Google Analytics, Google AdWords, Microsoft adCenter, Google Webmasters, Alexa, .Net
This project was a redesign of a rental barrier site. The redesign's goals were to update to modern web standards and to improve organic search traffic and boost conversion rates.
I designed the user experience and interface. I created the visual design and wrote all code for the site. I researched competitor sites, reviewed web traffic reports and user feedback, and performed keyword analysis. I used my research and existing marketing materials to develop the information architecture, content, copy, and branding strategy for the redesign. I worked with the business to refine through multiple iterations of the site designs and content.
I implemented search engine optimization, search engine marketing, web traffic analytics, and conversion tracking.
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UX/UI Designer, Developer, User/Market Researcher, Information Architect, Content and Brand Developer, Search Marketer, Copy Writer
HTML, CSS, Photoshop, Illustrator, Dreamweaver, Google Analytics, Google Webmasters, Google AdWords, Microsoft adCenter, .Net, Alexa
This project was a redesign of a concrete barrier site. The redesign's goals were to improve organic search traffic, boost conversion rates and to update to modern web standards (as of 2010).
I created the user experience, user interface and visual design. The site featured a zip code locator designed to funnel leads directly to producers. I wrote the front end code. At the time of launch in 2010, I cross browser tweaked for IE6, IE7, IE8, Firefox and Safari.
I researched competitor sites, reviewed web traffic reports and user feedback, and performed keyword analysis to inform my designs. Using my research and existing marketing materials, I developed the information architecture, content, copy, and branding strategy. I implemented SEO, SEM, web traffic analytics, and conversion tracking.
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UX/UI Designer, Developer, User/Market Researcher, Information Architect, Content and Brand Developer, Search Marketer, Copy Writer
HTML, CSS, JavaScript, Dreamweaver, Photoshop, Illustrator, Flash, Google Analytics, Google AdWords, Microsoft adCenter, Google Webmasters, Alexa, .Net
This project was a new investor relations site design. The site's goals were to bring in new investors and funnel traffic to the subsidiary company sites.
I designed the user experience and user interface. I wrote all code for the site. I conducted market research to develop content and copy. I researched the company and each subsidiary to write their profile, vision and mission statements. I designed and created an interactive timeline of the company's 50 year history. I worked with the business to develop the information architecture and branding strategy. I implemented SEO, SEM, traffic analytics, and conversion tracking.
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UX/UI Designer, Developer, User/Market Researcher, Information Architect, Content and Brand Developer, Search Marketer, Copy Writer
HTML, CSS, JavaScript, Dreamweaver, Photoshop, Illustrator, Flash, Google Analytics, Google AdWords, Microsoft adCenter, Google Webmasters, Alexa, .Net
This project was a redesign of an architectural panel site. The redesign's goals were to bring the site up to modern web standards (as of 2009); improve organic search traffic and boost conversion rates; and add content from the newly published Architectural Portfolio and Design Guide. I redesigned the guide's content to be web friendly, while maintaining brand cohesion with the printed version. The site's navigation was designed so that the site could be navigated in the same way as the printed guide.
I designed the user interface and implemented SEO, SEM, conversion tracking, and web traffic reporting. I wrote all of the front end code. At the time of the launch in 2009, I cross browser tweaked for IE6, IE7, IE8, Firefox and Safari.
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UX/UI Designer, Developer, Information Architect, Content and Brand Developer, User/Market Researcher, Search Marketer, Copy Writer
HTML, CSS, JavaScript, Dreamweaver, Photoshop, Illustrator, Flash, Google Analytics, Google AdWords, Microsoft adCenter, .Net, Alexa, Google Webmasters
This project was a redesign of a precast buildings site. The redesign's goals were to delineate three building lines, improve organic traffic, boost conversion rates, and add content from a new Building Catalog I designed. I redesigned and reformatted the catalog's content, AutoCAD drawings and specifications to be web friendly.
I designed the UX/UI and visual design. I wrote all of the front end code. At the time of the launch in 2011, I cross browser tweaked for IE6, IE7, IE8, IE9, Firefox, Chrome, and Safari.
I designed multiple iterations of the home page and various building applications landing pages for A/B testing. I implemented SEO, SEM, conversion tracking and web traffic analytics. I created SEM ad groups for each application, such as restrooms, pumps, hazmat, etc., as well as more generic ones. Each group consisted of its own landing page, keyword list, and ad copy. I conducted user and market research and keyword analysis to inform my design and marketing efforts. I worked with the business to develop the information architecture, content, copy, and a branding strategy.
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